I don’t know if you’re aware of this, but social media accounts for only 5% of all website traffic.
That percentage has remained static for years, meaning that it’s not growing, folks.
Plus that 5% of website traffic is being shared out amongst all the different social media platforms available today. Shared out, but not equally.
For example: Facebook makes up over 65% of the total website visitors from social media across all niches.
This means that, no matter what kind of business you’re in, if you’re on the hunt for website visitors through social networks, you’ve got to be on Facebook!
But it also means that Facebook’s social dominance is just 65% of social’s 5% of total website visitor traffic. That means, generally speaking, that Facebook accounts for 3.25% of all website traffic.
What about the other social networks?
Well, they don’t do nearly as well. And of particular note is how badly Instagram is doing in terms of attracting visitors to websites.
It’s a fascinating subject to me, but you may find it all too dull.
However, if you have a business with an online presence – particularly one where you rely on any social platforms to attract visitors to your company website – it’s worth taking a closer look at the numbers. Because quite frankly, the numbers may scare you. Scare you enough to reconsider what types of website traffic you’re focusing on.
I found a really cool article from October 2019 all about it. It’s a long one, but worth the read. And even if you skim the article – as I did initially – you’ll get a lot out of it. Click here to go read it.
Meanwhile, how are other avenues doing in leading traffic to websites?
Well, let’s see:
Pay-per-click advertising: 15%. Not bad, but…
Organic (not paid) search engine results: 53%...and growing. Wow!
There’s something there to consider, don’t you think?